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Simple tips for online reputation management and expanding your hotel’s online presence

Epitom Consulting - Marketing Consulting and Corporate Training in Sri Lanka

Epitom Consulting

We are writing this article based on a few requests that we got from some hoteliers with regard to marketing for hotels, online marketing for hotels in Sri Lanka etc. The main aim of this article is to provide some guidance to the hoteliers to manage their online reputation by themselves.

Increasing your online presence and managing the reputation of your hotel has become a must these days. Most travelers search online about the hotel that they are planning to book by visiting the hotel web site, visiting the social media profiles, reading reviews in the travel communities etc. That is why you have to make sure your online presence is everywhere in the internet and for all relevant brand related keywords. For example if a tourist is coming to Sri Lanka, and your hotel is recommended by the tour operator, the guest would definitely search for your hotel online…

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Social Media Management Myths


If you’re a small business owner, you have your hands full. And why wouldn’t you? You know the company inside and out. You’re the expert at doing business.

When it comes to social media, it’s tempting to take on all the responsibilities of managing Facebook, Twitter, and other networking sites because you want to make sure your brand is being represented correctly. This is a very valid concern. Today, social media is very important in establishing and maintaining your brand. This is why it’s most important to find a social media manager who will identify with your concerns, take time to learn about your business, and work with you to create great campaigns to bring more business to your company.

There are a lot of start-ups and small companies to choose from, but in an industry that’s so new, how do you know who to trust?

We’ll debunk a few…

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Google Adwords Enhanced Campaigns: Are You Ready?

inSegment Internet Marketing Company Blog

Since Google first announced it in February, online marketers have been waiting with apprehension to see the changes brought about the Enhanced Campaigns update to AdWords.  While the upgrade is supposed to be a nod to the changing needs of online advertising, offering marketers features such as the ability to target users with ads based on location, device type, or time of day, it also has some side effects that users aren’t looking forward to experiencing.  For example, with Enhanced Campaigns, tablet ads are a mandatory part of your click bid, even if you weren’t planning on targeting tablets with that particular campaign.  Mobile components of campaigns will now be managed by bids.

So, what?  If you don’t like the aspects of Enhanced Campaigns, you just simply choose not to upgrade your AdWords account, right?


Users who have not manually updated their AdWords campaigns to Enhanced Campaigns by July…

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Social Media Marketing

Marko Irmes

Social media marketing represents continuous process of gaining website traffic through social media networks.

Social media websites are easily accessible to every person who uses Internet. Increased online communication through the years resulted with corporate accounts being created on social media networks, in order to improve customer service, sales, marketing and eventually – profit. Social media serves as an inexpensive form of marketing, considering that it is a lot cheaper than “offline” marketing (flyers, radio and TV advertisements, posters, billboards, etc).

Social media networks allow individuals to interact with each other and build friendships, relationships, read news every day, shop online, exchange experiences, read about new products and companies. When company joins the social media network, consumers can and will get in touch with the company. That communication feels personal to users because of their everyday experience in communication with family and friends on social media networks. Consumers are more…

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Online Marketing Strategies for Your Business From an Internet Marketing Expert


Internet Marketing is fast becoming one of the most effective ways to promote your business online. Whether you have a fast food joint, or a medical store, or a pet shop, everything now depends on how tight your internet marketing is. You might do aggressive offline marketing, but without a strong internet marketing strategy, your business has a chance of losing out on a major chunk of consumers, who are looking for your products or services online.

Being an internet marketing expert, I am faced with a lot of questions from common people like you. How do I market online? How do I drive customers to my business? Internet marketing has a large number of branches, so choosing one of them that is right for the kind of business that you own is very important.

Pay per click is easily the most popular online marketing technique available. In this, your…

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